Define
What the business is for, who it serves and what it refuses to do. Most plans skip this and never recover.
Business OS
BUSINESS PLANNING
Define. Structure. Direct. Build.
The plan a business actually runs on, not the one written to raise money and never opened again.
Structure
Operating model, cost base, resourcing and the shape the organisation needs to be to deliver the plan.
Direct
Objectives that connect to something measurable, in an order that reflects what has to happen first.
Build
The plan updates as intelligence arrives. What changed in the market changes what the plan says.