Industry Intelligence
Retail intelligence follows the decisions that control access to a customer, from range reviews and listings to distribution, platform terms and market entry. BACI separates a committed listing from a trend, connecting both to the retailers, buyers, marketplaces and distributors who decide what reaches a shelf or a search result, so businesses can approach a category while a decision is genuinely open rather than between cycles.
181 Countries · 9 Regions · 12 Sub-sectors
Platform migrations, fulfilment and payment contracts, market launches and consumer regulation changes are dated and name the retailer. Traffic and conversion data move earlier and describe trading rather than commitment. BACI works from the replatform in particular, because a retailer changing its commerce stack re-tenders payments, fulfilment, search, analytics and content at the same time, and identifies which retailers are approaching that decision and which have just made it.
Buying calendars, wholesale orders, store openings and licensing agreements are dated and structured around seasons that barely move. Trend signals and sell-through data run ahead of them. BACI works to the buying calendar, because a brand that missed a buying window is waiting six months whatever its product is, and identifies where retailers, wholesalers and distributors sit in that cycle rather than treating them as reachable at any point in the year.
Range reviews, new listings, supplier approval processes and own-label tenders are dated and controlled by a named buyer. Category performance and promotional patterns move earlier and shape what a review concludes. BACI works from the range review, since it's the only moment a listing decision is genuinely open and it runs to a fixed calendar per retailer and category, and it identifies when each one falls and what approval a supplier needs to be in it.
This category doesn't move with the rest of retail. Discounting, footfall and consumer confidence, the signals that explain everything else in the industry, explain very little here. What moves luxury is wealth formation, currency, travel corridors, and where the buying is physically happening in a given year, which can shift between cities without demand changing at all. BACI reads those instead, because a market that looks flat by volume is often just being bought somewhere else.
Store openings, brand partnerships, supplier agreements and format changes are dated and name the retailer. Category demand and niche interest move earlier and say which specialisms are widening. BACI reads both, because a specialist retailer expanding its format is rebuilding a supplier base that's usually small and long-standing, and identifies the moments when an established set of relationships is genuinely open to an addition rather than closed by habit.
System selections, rollout programmes and integration partnerships are dated commitments naming the retailer. Store trials and pilots are softer, and retail runs a great many that never leave the test estate. BACI distinguishes a trial from a rollout, because one proves a concept and the other commits a budget across hundreds of sites, and identifies the retailers whose estate size and replacement cycle make a full deployment realistic.
Distribution centre commitments, carrier agreements, network redesigns and automation investment are dated and attributable to a named retailer. Cost pressure and service performance move earlier and are what force a network to be reconsidered. BACI follows the redesign, since a retailer changing its network re-tenders warehousing, transport, automation and systems together, and identifies which retailers are under the kind of cost or service strain that precedes one.
Retail partnerships, wholesale entry, new market launches and funding rounds are dated and named. Customer acquisition cost and repeat purchase data move earlier and decide whether a brand can keep buying growth. BACI reads the move into wholesale or physical retail as the signal that matters most, because it's the point a direct brand needs distributors, agents, retail buyers and logistics it has never used, and identifies brands arriving at it.
A marketplace isn't really a retailer, it's a landlord of demand, and that makes its policy decisions more consequential to sellers than anything a customer does. A fee change, a category rule, an own-brand entry or an algorithm change can remove a seller's business without a single word being exchanged. BACI tracks platform policy, category expansion, fee structures and enforcement patterns, so sellers, brands and service providers see the ground shifting while they still have options.
Retailer listings, distribution agreements, product registration and confirmed launches are dated and name the parties. Trend velocity and social signals move much earlier here than in most categories and occasionally predict a listing months ahead. BACI reads both, since this is a sector where demand can form online before any retailer has stocked the product, and identifies the distributors, retailers and regulatory routes through which a product can reach a given market.
Range commitments, showroom openings, contract orders and supplier agreements are dated and named. Housing transactions and completions move earlier and are the most reliable leading indicator in this category, since furniture is bought when people move rather than when they decide they want it. BACI reads housing activity alongside retailer commitments, so suppliers and brands can see demand building in a market before the orders that follow it are placed.
The addressable market here is measured in minutes rather than countries. A site serves the streets within its delivery radius, so national market data says almost nothing about whether a location works, and two neighbourhoods a mile apart can be entirely different propositions. BACI works at that resolution, reading site acquisitions, dark store openings, delivery coverage and local competitive density, because in this format the commercial question is always which streets rather than which market.
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